I AM YOUR CUSTOMER
I am your customer, satisfy my wants,add personal
attention and a friendly touch and I will become a walking
advertisement for your products and services. Ignore my
wants, show carelessness, inattention and poor manners and
I simply cease to exist…..as far as you are concerned.
I am sophisticated – much more so than I was a few years
ago, my needs are more complex. I am intelligent. I am
sensitive. I am proud. My ego needs the nourishment of
friendly, personal greetings from you. It is important to me
that you appreciate my business. After all, when I buy your
products, my money is feeding you.
I am a perfectionist. I want the best I can get for the
money I spend. When I criticize your products – and I will
to anyone you will listen when I am dissatisfied – take heed,
the source of my discontent lays in something you or the
products you sell have failed to do. Find that source and
eliminate it or you will lose my business and that of my
friends as well.
I am fickle. Other sales people constantly beckon me with
offers of “more” for my money. To keep my business,
you must offer something better than they do. I am your
customer now, but you must prove to me again and again
that I have made a wise choice in selecting you, your
products and services above all others.
I am your customer, please service me! Call me every
month; ask me what I need; offer suggestions.
Treat me with the respect I deserve and you will earn
Sandi Donaldson, MORIAH Marketing Group