I love Facebook. It’s turned into a bit of an addiction. I’ve connected with old friends and am able to keep in touch with all my long distance friends. It’s great. So I decided why not try using it to help my Home Party Plan Business.
Then I came across this article by Jennifer Fong, Direct Sales expert and former Direct Sales CEO. The title of her article “How NOT to Use Social Media” really grabbed my attention. Here are her top 5 not-to-do’s when using Facebook, MySpace, Twitter, etc to boost your business….
1. The Sales Swoop
If I mention your company or your product, do not swoop down on me and try to get me to buy from you. Instead, start a conversation with me. Get to know me and find out what I like, what my interests are. Check out my blog and see what I write about. In short, know me as a person before you try to be my consultant.
2. The Link Attack
Don’t provide me with a link to your website the minute I meet you online. I won’t click it. Instead, I’m more likely than not to ignore you and never click on anything you send me ever again. I might even block you. Instead, engage with me. Say hello. Share (FREE) resources with me about the interest that I’ve mentioned. I’m a lot more likely to be interested in what you have to offer when you express an interest in my needs, and try to help me with my needs (without trying to sell me immediately.)
3. Is Anybody Listening?
Do not make every status update a broadcast about your product and your opportunity. You may think you’re meeting people’s needs by sharing valuable information about your products and your business opportunity, but you’re not. I really hate to break this to you, but you sound like a commercial. And I like to go get ice cream during commercials, not pay attention to them. People don’t CARE about your products and opportunity if they don’t know you, and/or haven’t opted in for that type of information. I’d rather get to know YOU in your status updates, and have you get to know me.
4. Meet My Logo
PLEASE don’t make your logo your avatar, even if your company gives you one to use. People in social media want to connect with PEOPLE, not logos. It’s amazing, but I feel a LOT more connected with those people online who have faces. When people have a logo up, I have no idea who they are, and I pay less attention. The people you’re trying to reach will do the same thing.
5. Spam Attack!
And finally, DON’T sign me up for your newsletter until I do it myself. Now perhaps this is another occupational hazard of communicating with a lot of direct sellers, as I do for my job. But my friends, this is actually against the law. It’s called SPAM if I don’t sign up for it myself. If I have an interest in your newsletter, rest assured, I know how to find you. But don’t sign me up without asking first.
If you’d like to read more articles from Jennifer Fong, visit her blog, “Helping You Achieve Success in Direct Sales and Social Media” by clicking here. So please enjoy Facebook, Twitter and all the internet has to offer to help your business grow. It really is amazing on what the web can do for you and your Home Party venture.